The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
If you understand the principles behind website templates you will immediately see the huge benefits to WordPress template systems. Basically it is designed to hookup automated template ideas to a system via which a client who knows nothing about anything can access your site (behind password protection obviously) and update and manage the website that you leave him.