Working from this generally outline, you can then break down the overall content into smaller articles that are easily digestible by readers. These can then fit into the various boxes and subheadings of the newsletter templates, for an attractive visual layout. It's recommended to break this information down into even smaller bits and pieces, including the use of bullet points and smaller boxes of facts and figures. Graphical information is helpful for business newsletters or the illustration of sales figures. These are just a few of the ways to show your message in an appealing way, which is helped along with the use of the templates.
If you understand the principles behind website templates you will immediately see the huge benefits to WordPress template systems. Basically it is designed to hookup automated template ideas to a system via which a client who knows nothing about anything can access your site (behind password protection obviously) and update and manage the website that you leave him.