The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
The centre part of any business web template has to be kept for showing off products or services. In the centre if there is a place the products or service with little description the users can easily understand what type of business you are running or what they can get from your site. So it is necessary that the layouts give you scope to utilize the space for attracting your visitors cum customers.