The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
The first time you make a WordPress site it may be a bit tricky for you. If you are not very well versed in PHP and MySQL this site can be all but downright confusing to you. Taking it slow and learning to tap into the functionality of WordPress is ideal however and will immensely benefit you in future sites, therefore you should really consider tapping into it for one site at least to see how it benefits you.