Group Sites or Social Network Sites. There are usually dedicated sites for different groups depending on what they are doing. Social Networks are much broader, but groups within them like scrapmoms, scrapsisters, and so many more usually share their ideas and projects. It is up to you whether you will join any group if you want to get more details and interact with the people within the group, but you will get templates in there.
The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.