The Details are important _ Pay special attention to the details. They affect your readers very much. Details like alignment of the texts and the number of lines which your paragraphs include, can make readers bored or can interest them. Try not to make your paragraphs longer than 3 or 4 lines. When your paragraphs are short, people will read them easily. But if they are long, it will seem overwhelming to people. The colors you use in your newsletter design is important as well. So you should know a little about colors psychology. It's not hard. You must already know about the effect of every color on people, before designing or choosing your newsletter template.
Either way, the template you use for your newsletter is very important. Here are 4 free tips about how to create a good newsletter template: Search for Good Templates _ It will be worth it to look around and search for the templates which are proper for your newsletter and its intent. You can find them everywhere. It's a nice way to get some free newsletter template ideas. You should just head to the local library and look at different template designs of other publications and find those which you think is proper for your newsletter. The Nameplate and Masthead _ You must have a nameplate including the name of your publication and the date it is published. You should have a masthead too. Both nameplate and masthead are necessary. Your masthead lets people know the name of the author if your newsletter is personal or it says contact information if it's a company newsletter.