The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
Of course, the reason why you would like your memories to be mounted to a scrapbook instead of a photo album, is because you would like it to be special as much as possible. When you create a scrapbook of your own, you do not have limitations in adding as much creativity as you want, unlike photo albums, you are entailed to use only the spaces that are allotted for pictures. And since photo albums are ready made, it's difficult to make a personal touch for your own preference.