The Details are important _ Pay special attention to the details. They affect your readers very much. Details like alignment of the texts and the number of lines which your paragraphs include, can make readers bored or can interest them. Try not to make your paragraphs longer than 3 or 4 lines. When your paragraphs are short, people will read them easily. But if they are long, it will seem overwhelming to people. The colors you use in your newsletter design is important as well. So you should know a little about colors psychology. It's not hard. You must already know about the effect of every color on people, before designing or choosing your newsletter template.
The Results _ A high_quality web site with a professional_looking header and ebook cover will inspire confidence in visitors. Statistics show that using quality graphics can increase sales by 200 to 300 percent or more. If you don't have the skills to design quality images, and don't have the budget to hire a professional designer, buying well_designed templates are a good option. All you have to do is add your own text and you are ready to go. The result will be a greatly improved chance for increased sales.