The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
One option that many people don't think about is to use an article template. An article template gives you a general idea and then you have to insert the topic using the idea they suggest. For example an idea would be Methods for Saving X and a topic would be Methods for Saving Money. With most templates you will have the ability to do at least two articles from it until you can come up with more topics. The two articles would be a positive and negative or upside and downside. There are a number of places you can visit for article templates. Some of them supply free templates while others charge a fee for them. You'll want to do a Google search to see what you can find and use for your articles.