The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
I'd like to give you an example: I recently wrote an article outlining several ways to get out of a writing slump. As I was writing that article, I came up with about 7 or so ideas for getting your brain out of a creative rut with your articles, including some article template ideas and some writing productivity techniques. I submitted the article, and then thought__ "Each of those ideas for getting out of a writing slump needs to be elaborated on and explained further. I can do a new article for each idea." And so I did__so far I've bounced 4 or 5 articles off of that first article, and I have even more ideas that I've gotten from that first article that I haven't written about yet.