This approach tends to work better for articles that are jam packed with information and/or those that take a broad, aerial view of the topic, but it can also work with articles that are a close up view of one specific topic. For example, I've written many articles on how to create an effective resource box, and from that one very laser beamed topic I have branched off articles on extremely specific elements of that already specific topic. I assure you, no matter what your article is about, you can write about it more in depth in a new article.
The centre part of any business web template has to be kept for showing off products or services. In the centre if there is a place the products or service with little description the users can easily understand what type of business you are running or what they can get from your site. So it is necessary that the layouts give you scope to utilize the space for attracting your visitors cum customers.