The centre part of any business web template has to be kept for showing off products or services. In the centre if there is a place the products or service with little description the users can easily understand what type of business you are running or what they can get from your site. So it is necessary that the layouts give you scope to utilize the space for attracting your visitors cum customers.
I'd like to give you an example: I recently wrote an article outlining several ways to get out of a writing slump. As I was writing that article, I came up with about 7 or so ideas for getting your brain out of a creative rut with your articles, including some article template ideas and some writing productivity techniques. I submitted the article, and then thought__ "Each of those ideas for getting out of a writing slump needs to be elaborated on and explained further. I can do a new article for each idea." And so I did__so far I've bounced 4 or 5 articles off of that first article, and I have even more ideas that I've gotten from that first article that I haven't written about yet.