The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
Another way you can go is to create your own templates. You can base these around the types of articles you enjoy or you can visit other directories to see if you can find a general idea that gives you the ability to come up with your own template. Using your own articles may help you come up with your own templates as well. If your articles are along the same lines, you should be able to come up with a number of templates. Those will give you ideas for new articles and that for sure will help you get through your writer's block.