The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
The other design factor aside from the text is the imagery that you can use. Many of the newsletter templates will come equipped with basic clip art or graphics. Others will include areas where you can paste in your own graphs, photographs, or other graphic items that help round out the information. It's important to remember that the first thing that people often look at, even before the headlines, are the images, so make sure that they are strong ones that are eye_catching. Color newsletters also tend to be more appealing than those in black and white, though they can cost a bit more to print.