The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
A trick to writing fresh content on a consistent basis month in and month out is to learn to look at your topic from all angles and all levels. This is beneficial for your readers, because you are creating a library of information that covers your topic inside and out. This is also beneficial SEO_wise, because you are systematically creating a collection of resources that covers your subject backwards and forwards. This creates a greater chance of your article turning up for searches on every aspect of your niche. Last but not least__learning to cover your topic from all angles and all levels of depth is beneficial for YOU, because it forces you to establish your expertise in your field. If you are not already an expert in your field when you start writing articles, you surely will be after a year of consistently writing articles on every conceivable angle of your topic each month.