The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
The centre part of any business web template has to be kept for showing off products or services. In the centre if there is a place the products or service with little description the users can easily understand what type of business you are running or what they can get from your site. So it is necessary that the layouts give you scope to utilize the space for attracting your visitors cum customers.