This approach tends to work better for articles that are jam packed with information and/or those that take a broad, aerial view of the topic, but it can also work with articles that are a close up view of one specific topic. For example, I've written many articles on how to create an effective resource box, and from that one very laser beamed topic I have branched off articles on extremely specific elements of that already specific topic. I assure you, no matter what your article is about, you can write about it more in depth in a new article.
Buy business web template with total customization option. You may get layouts in the market designed superbly but with little scope of customization. On the other hand if you go for open source developments like the Drupal, Joomla or others then you should buy layouts designed for particular themes. Otherwise your developers or the designers will face problem to make layouts completely fit for your business. Even in SEO related changes there will be problem.