The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
Hope you have understood how should be every business template to make any business site successful. There are hundreds of template shops who sell these types of layout. You may even go for a freelance service with your ideas of the design. Just keep the above features in mind and make your business web template a beautiful one to look and use. But to get these features you should not spend so much money for sure. If you search the internet you may get the idea about what should be the affordable price for you. Finally buy or design an excellent business template and make your online presence really successful.