The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
The first time you make a WordPress site it may be a bit tricky for you. If you are not very well versed in PHP and MySQL this site can be all but downright confusing to you. Taking it slow and learning to tap into the functionality of WordPress is ideal however and will immensely benefit you in future sites, therefore you should really consider tapping into it for one site at least to see how it benefits you.