The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
What is the initial process and how do you get your hands on WordPress in order to create your own website templates? You will need to go to WordPress.org and download a version in the language of your choice. You then extract the zip folder into the root of your site, and you will see tons of files pop up. Don't worry about opening those or going into them as what you need to work with will be significantly small. Then go to yoursite.com/wp_admin/ and you will go through the simple installation process which is basically just WordPress hooking itself up to a database which it creates in your server in order to work. That's all there is then you can start rolling.