The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
Working from this generally outline, you can then break down the overall content into smaller articles that are easily digestible by readers. These can then fit into the various boxes and subheadings of the newsletter templates, for an attractive visual layout. It's recommended to break this information down into even smaller bits and pieces, including the use of bullet points and smaller boxes of facts and figures. Graphical information is helpful for business newsletters or the illustration of sales figures. These are just a few of the ways to show your message in an appealing way, which is helped along with the use of the templates.