The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
Groups and forums _ Although not as organized and pretty_looking as standard websites, these forums contain a lot of information and useful downloads as shared by their members. Most of these information and downloads are only available for those who sign up, so joining a group or two will be very helpful indeed. Not only that, but the social aspects of these groups or forums allow you to communicate with other members. You can also choose to search for certain groups or members with similar interests as yours.