The overall site navigation menus and use of text and graphics have to be very much limited in every business template. If you use too much text the visitors will feel lethargy to read. At the same time excessive graphics to make the site standout in the crowd is no use if the visitors do not get the clear idea about your website. The navigation menus have to be bold and attractive to the visitors. The overall site needs to be user_friendly.
Anyone who has worked on making detailed sites knows of the trouble that it can be. Creating HTML and CSS pages that are seamless and work on all browsers with no glitches can be tough. Making sure that you have the right content and working with the right style templates is a huge advantage, but for those who want to step it up even one more notch working with a shortcut and aid like WordPress is a wise investment of time.