The centre part of any business web template has to be kept for showing off products or services. In the centre if there is a place the products or service with little description the users can easily understand what type of business you are running or what they can get from your site. So it is necessary that the layouts give you scope to utilize the space for attracting your visitors cum customers.
The other design factor aside from the text is the imagery that you can use. Many of the newsletter templates will come equipped with basic clip art or graphics. Others will include areas where you can paste in your own graphs, photographs, or other graphic items that help round out the information. It's important to remember that the first thing that people often look at, even before the headlines, are the images, so make sure that they are strong ones that are eye_catching. Color newsletters also tend to be more appealing than those in black and white, though they can cost a bit more to print.