Of course, the reason why you would like your memories to be mounted to a scrapbook instead of a photo album, is because you would like it to be special as much as possible. When you create a scrapbook of your own, you do not have limitations in adding as much creativity as you want, unlike photo albums, you are entailed to use only the spaces that are allotted for pictures. And since photo albums are ready made, it's difficult to make a personal touch for your own preference.
The Details are important _ Pay special attention to the details. They affect your readers very much. Details like alignment of the texts and the number of lines which your paragraphs include, can make readers bored or can interest them. Try not to make your paragraphs longer than 3 or 4 lines. When your paragraphs are short, people will read them easily. But if they are long, it will seem overwhelming to people. The colors you use in your newsletter design is important as well. So you should know a little about colors psychology. It's not hard. You must already know about the effect of every color on people, before designing or choosing your newsletter template.