One option that many people don't think about is to use an article template. An article template gives you a general idea and then you have to insert the topic using the idea they suggest. For example an idea would be Methods for Saving X and a topic would be Methods for Saving Money. With most templates you will have the ability to do at least two articles from it until you can come up with more topics. The two articles would be a positive and negative or upside and downside. There are a number of places you can visit for article templates. Some of them supply free templates while others charge a fee for them. You'll want to do a Google search to see what you can find and use for your articles.
Buy business web template with total customization option. You may get layouts in the market designed superbly but with little scope of customization. On the other hand if you go for open source developments like the Drupal, Joomla or others then you should buy layouts designed for particular themes. Otherwise your developers or the designers will face problem to make layouts completely fit for your business. Even in SEO related changes there will be problem.