The next thing which comes in the notice of the visitors is the header of the layout. For this very reason you have to choose a business template that has option to highlight your offers on products or services in short in that place. You may take a portion to place a short video to give a glimpse of things. Placing animation in place of static images always work.
What is the initial process and how do you get your hands on WordPress in order to create your own website templates? You will need to go to WordPress.org and download a version in the language of your choice. You then extract the zip folder into the root of your site, and you will see tons of files pop up. Don't worry about opening those or going into them as what you need to work with will be significantly small. Then go to yoursite.com/wp_admin/ and you will go through the simple installation process which is basically just WordPress hooking itself up to a database which it creates in your server in order to work. That's all there is then you can start rolling.